THE NEXT ENTERPRISE

Positioning, Rebranding, Editorial Design, Web Design

The Next Enterprise is an architecture firm in Vienna, founded by Marie-Therese Harnoncourt-Fuchs and Ernst J. Fuchs. Their projects range from specific construction tasks, installations, exhibition designs and experimental interventions in urban space to urban planning concepts.

One of their strengths is to rethink rooms and room concepts in new and often surprising ways, so that the room only finds its function when it is used and yet remains flexible for future needs and developments that cannot yet be planned. So, how do you package this strength in a new, visual appearance? Not an easy undertaking, of course. But who wants to do easy? We love the challenge. Let’s do it.

At first, it was a matter of developing a design rhythm for all elements: font, color, image and space in relation to one another. The resulting aesthetic logic is then applied to different touchpoints of the brand.

By developing a fluid identity, we were able to give a face to the architectural office’s variety of projects. The graphic appearance of the office is now as versatile as its founders: no matter whether it is web, business cards or portfolio, the logo and the color scheme always adapt to the respective format. The identity is thus playful away without stealing the show from their projects. Because at the end of the day it’s all about The Next Enterprise, about the conceptualized, the created & the built.

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Alex Wallner
Photography: THE NEXT ENTERPRISE, Gerhard Hagen, Veronika Hofinger, Lukas Schaller
Website programming: Philipp Schmid

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Alex Wallner
Photography: THE NEXT ENTERPRISE, Gerhard Hagen, Veronika Hofinger, Lukas Schaller
Website programming: Philipp Schmid