Smart Family Office
Smart Family Office. So, money. Always an exciting topic. Smart Family Office, SFO for short, is an investment consultancy based in Vienna and Salzburg, specialized in larger family assets.
The special thing about SFO: they don’t just want to reach the older generation. The catch: finances, taxes, investments are topics young people deal with less often. That is why Smart Family Office offers a wide range of services as well as investment opportunities. From classic investments such as real estate, shareholdings, philanthropy and donation projects to modern options such as cryptocurrencies and NFTs.
Now, for us it was a question of designing a branding that is timeless but exciting, that has zeitgeist but at the same time still feels down to earth. To put it in layman’s terms: Grandparents and grandchildren must be addressed equally.
Therefore, the design had to convey a feeling of luxury, elegance and wealth while underlining the future-oriented company philosophy. We achieved just that through choice of color by prominently using dark green. Dark green represents power, wealth and beauty and avoids being forced and intrusive. The content of the website reflects this sense of informality. brand unit produced the entire image library, videos and texts. The unusually drawn font and the custom illustrations round off the branding and combine the classic with the modern.
Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction & Illustrations: Alex Wallner
Website Programming: weitweit.com
Text: Christian Halmdienst
Videos: Michael Neulinger
Photography: Albert Handler
Logo/Identity: Ula Krzyzak