E+H is a law firm based in Vienna, Graz, Klagenfurt and Brussels, which has established itself as the next generation of lawyers, primarily through its innovative strength and its work in the network. E+H questions old ideologies, principles and methods and counters them with new approaches.
Next-generation legal advice, so to speak. Because laws meant to be broken. Or something like that. Therefore, the rebranding derives from a direct field of tension.
Namely: next-generation on the one hand. Here we play with an abstract and colorful world of images that is unusual for the industry, as well as the prominent use of the plus sign as a key visual. This is contrasted with familiarity and codes of the industry with a monochromatic, simple and restrained color palette and grotesque typography.
With the rebranding, E+H’s different, new way of doing things becomes unmistakably clear from the first contact with the brand. A respectful breach of the law, so to speak.
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Alex Wallner
Booth Artwork: Annija Česka
Photography: Marlene Rahmann