YOURS, Wunschhaus

Storytelling, Magazin Design, Photography, Social Media

Between dream and reality. Wish and truth.

Wish and truth. At brand unit, we love to try new things and broaden our horizons. That’s why we love Wunschhaus. The architecture office has been a close partner and client for a long time. Rebranding. Naturally. New website. Of course. Social Media Campaign. No problem. A magazine. Absolutely. So, brand unit conceived and designed ‘Yours, Wunschhaus’. The magazine took the digital aesthetic and transferred onto the analog level. An exciting undertaking that shows once again how symbiotic print and online can be. In particular, the social media campaign ‘Wunschstrories’, created by brand unit, served as a guide for the design and content. The first issue focuses on the development of architectural wishes. The process from first exchanges of ideas through sketches to renderings and visualizations can be found on the magazine’s pages. But it’s just as important to show how wishes can come true. There are also interviews with experts from the architecture scene such as Beat Guhl, master of window development, and Enzo Enea, star landscape designer. The release of the magazine took place on a small scale due to the corona. If analog, then for real.

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher
Text: Alexander Heuken, Christian Halmdienst, Norbert Philipp, Louis Bentele

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher
Text: Alexander Heuken, Christian Halmdienst, Norbert Philipp, Louis Bentele