YOURS, Wunschhaus

Storytelling, Magazin Design, Photography, Social Media

Between dream and reality. Wishes and truth.

At brand unit, we love trying new things and broadening our horizons. That’s why we love Wunschhaus. The architecture office has been a close partner and client for a long time. Rebranding. Naturally. New website. Of course. Social Media Campaign. No problem. A magazine. Absolutely. So, brand unit conceived and designed ‘Yours, Wunschhaus’. The magazine takes the digital aesthetic and transferred it onto the analog level. An exciting undertaking that shows once again how symbiotic print and online can be. In particular, the social media campaign ‘Wunschstories’, created by brand unit, served as a guide for the design and content. The first issue focuses on the evolution of architectural wishes. The process from initial exchanges of ideas through sketches to renderings and visualizations can be found in the pages of the magazine. But it’s just as important to reveal how wishes can become reality. Included are also interviews with experts from the architecture scene such as Beat Guhl, master of window development, and Enzo Enea, star landscape designer. The release of the magazine took place in a small circle  due to corona. When going analog, then for real.

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher
Text: Alexander Heuken, Christian Halmdienst, Norbert Philipp, Louis Bentele

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher
Text: Alexander Heuken, Christian Halmdienst, Norbert Philipp, Louis Bentele