Binder Grösswang

Branding, Photo Production

Being different. Standing out.

In the seeming endless world of brands, that’s quite a challenge. Does this also apply to law firms? Absolutely. Because in the dark suits universe you need more than a brightly colored tie to attract attention. We supported the international corporate law firm Binder Grösswang in working out exactly what sets them apart from the competition: being straightforward. Clear answers where there are often complicated explanations. This particular virtue of Binder Grösswang is the linchpin of the brand strategy we have developed – an equally clear corporate design the logical consequence.

Clear answers and straightforwardness are also the themes of Binder Grösswang’s advertising campaign and the leitmotif of the content strategy, which tells stories of courageous and clear decisions.

 

 

And do you know what? You can tell if someone always gives clear answers. That is why the lawyers at Binder Grösswang are also a central element of the brand communication, including on the new website. Because you always trust a human.

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher, Vasilisa Aristarkhova, Jana Weh

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Vanessa Buchschacher, Vasilisa Aristarkhova, Jana Weh