CAISHA by Prettyshop

Art Direction, Branding, Photo- and Videoproduction, Storytelling

Online shopping is booming more than ever.

Prettyshop is a global company that for the past 10 years has offered its products exclusively through Amazon. Therefore, the goal for CAISHA by Prettyshop was to develop a positioning and branding for the brand, which defines itself as sophisticated and innovative.

On the basis of this detailed positioning, a space was established in which it can unfold independently.

Tailored to the target group, we defined the understanding of the brand to be fresh, varied, modern, full of joie de vivre and never boring or pretentious. We translated this mood through the branding and the content world, which was also created by brand unit. Coherent communication is essential, especially when mainly operating in the digital space. This is the only way CAISHA can convey its core values ​​such as quality and inspiration and put itself above the competition.

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CREDITS

Creative Direction & Strategy: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction & Design: Dina Bukva
Photography: Rafaela Pröll
Animation: Alex Wallner
Video: Flo Moshammer

CREDITS

Creative Direction & Strategy: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction & Design: Dina Bukva
Photography: Rafaela Pröll
Animation: Alex Wallner
Video: Flo Moshammer