Wunschhaus

Branding, Social Media Campaign

Wishes come from somewhere else.

The project Wunschstories is the social media launch for Wunschhaus Architektur und Baukunst. The digital communication and marketing strategy succeeds brand unit’s re-branding and new website design from last year. Wunschstories celebrates individuality for your own home and the protagonists of the first campaign are personalities such as Desirée Treichl-Stürgkh, Eveline Eselböck, Gery Keszler, Marc Janko, Pedro Müller and Michael Urban. They shared their very different approaches to their dream homes. The process of exchanging ideas, sketches, renderings and visualizations was documented and developed as a digital video and photo campaign – this is how Wunschstories came about.

The advertising and communication campaign is primarily aimed at prospective clients and uses storytelling to focus on branding and image building through digital channels.

The intense imagery, the strong personal statements and the individual dream house briefings take followers and users on a journey to discover these celebrity dream houses. The content was specifically developed for social media and digital communication in order to sharpen and establish Wunschhaus’ digital footprint. In both, the organic and sponsored campaign, we focused on its reach and the clear definition of target groups. Wunschstories was initially released through a digital press conference via an online video meet up, hosted by Wojciech Czaja and at the same time, the campaign went online on all of Wunschhaus’s social media channels and continues to run. The second campaign is already in production.

Sound on Sound off

CREDITS

Creative Direction: Albert Handler, Ulrike Tschabitzer-Handler
Art Direction: Vanessa Buchschacher, Dina Bukva, Jana Weh, Laura Büssenschütt
Social Media Kampagne: Andreas Bergbaur
Text: Alexander Heuken, Christian Halmdienst

CREDITS

Creative Direction: Albert Handler, Ulrike Tschabitzer-Handler
Art Direction: Vanessa Buchschacher, Dina Bukva, Jana Weh, Laura Büssenschütt
Social Media Kampagne: Andreas Bergbaur
Text: Alexander Heuken, Christian Halmdienst