Roland Faistenberger

Branding, Web Design

Developing the branding and communication- and web design for a photographer, more precisely, for a much-loved wedding photographer who has converted to fashion photography, is right up our alley.

In contrast to romantic wedding photography that pays the bills, the highly competitive fashion industry demands a conceptually well thought-out and avantgarde branding that sets you apart from the crowd. Roland Faistenberger follows his artistic ambitions too and we help him to establish himself in this new environment.

And without ideal lighting, even the best of the best cannot produce a photoshoot.

That is why brand-unit’s design concept focuses on the photographer’s primary tool, the light. All means of communication are designed based on the principles of visible rays. Every physical element of Roland Faistenberger’s brand kit changes its form depending on its exposure to light and viewing angle, even becoming translucent when facing backlight. Analogous to his consistently forward moving work in photography, we have also conceived his web presence. This allows him to keep developing and shifting within a well-thought-out system. Just like artists and light do at every moment.

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Zachary Kutz
Design: Manuel Tozzi

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Zachary Kutz
Design: Manuel Tozzi