The world of Urbanauts Hospitality GmbH is continually growing and expanding its offerings with the introduction of »Hideauts Stay.«
In this context, our claim, »The Essence of Local«, serves as the overarching theme once again. Unlike Urbanauts Studios, Hideauts Stay focuses on rural getaways, transitioning from urban adventures to countryside indulgence. Our task was to develop the complete branding and web presence, which presented some challenges due to the various hospitality experiences offered by Hideauts Stay. Currently, it includes »hideauts Hotels« and »hideauts Studios«, with plans for future expansions. Therefore, it was essential to establish a modular communication system.
To differentiate between Urbanauts and Hideauts, we employ distinct shapes, varying colors, and nature-inspired imagery.
The font combination (Grotesque, Monospace, Handwriting) remains consistent, while the color palette and image style are individually tailored. We maintain uniform design principles to ensure brand consistency while achieving a distinctive identity. A key focus is on the “Fellows” – local contacts who embody the concept of being a local, a concept that underpins both Urbanauts and Hideauts. Our objective is to establish the essence of Hideauts Stay through a unified visual identity that simultaneously showcases the unique charm of each location.
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Xenia Fastnacht
Programming Website: weitweit.com