Neuer Strand Neusiedlersee
Confession upfront: We love Burgenland. That’s why we were immediately excited when the Esterhazy Estates asked us to create a new design and branding for their latest lakeside project.
From the outset, it was clear that our creative approach would be guided by nature. Just as the architecture of the site harmonizes with nature, our design adapts to its surroundings. Subtle typography and earthy copper tones serve as a direct nod to the famous reed belt, the sun, and the shimmering water. Assertive, yet unobtrusive. High-quality, yet approachable. This ethos is also reflected in our naming: »New Strand«. This ensures the beach remains current, always something special.
The logo, »Neuer Strand Neusiedlersee«, forms the cornerstone of the design. The word »Neuer Strand« is modified at the bottom by waves, effortlessly establishing the connection to the water. Additionally, the Neusiedlersee is symbolized by a circle with an arrow marking the position of the New Strand – at the northeast end of the lake.
In the imagery, organic quality takes center stage, further integrating nature as a vital part of the corporate design. Muted colors and natural lighting create an authentic atmosphere, while landscape shots and close-ups capture the unique flora and fauna of the national park.
We opt for a natural and inviting portrayal, whether in everyday situations, portraits, or sporting activities.
Our goal is to engage guests from their first point of contact. This direct approach is also evident on the website. With the design and tone of voice we’ve developed, clear pathways and concise statements are established, all the while ensuring that the emotions and experiences are not neglected. Rounded and cohesive, like the logo. A full-circle moment.
CREDITS
Naming: Alexander Heuken
Creative Direction: Ulrike Tschabitzer-Handler
Art Direction & Design: Ula Krzyżak
Website Design & Design: Alex Wallner
Photography: Philipp Horak
Tone of Voice, Text Production: Brigitte Auer, Michael Neulinger
Programming Website: Get Designed
CREDITS
Naming: Alexander Heuken
Creative Direction: Ulrike Tschabitzer-Handler
Art Direction & Design: Ula Krzyżak
Website Design & Design: Alex Wallner
Photography: Philipp Horak
Tone of Voice, Text Production: Brigitte Auer, Michael Neulinger
Programming Website: Get Designed