Binder Grösswang

In the seemingly endless world of brands, this poses quite a challenge. Does this challenge extend to law firms? Absolutely. In the universe of dark suits, you require more than a brightly colored tie to capture attention. We assisted Binder Grösswang, an international corporate law firm, in precisely defining what distinguishes them from the competition: simplicity. Providing clear answers where complex explanations often prevail. This distinctive virtue of Binder Grösswang serves as the cornerstone of the brand strategy we have formulated — a logically consequent, equally clear corporate design.

And you know what? It’s evident when someone consistently provides clear answers. That’s why the lawyers at Binder Grösswang are a central element of our brand communication, including on the new website. Because trust always stems from a human connection.