AMR
Autkap is an investment company that specializes in succession solutions and underwent an internal restructuring last year. In line with its new structure, we have developed a new corporate identity with a corresponding new corporate design.
The brand attributes should highlight the independent, relaxed, partnership-based, but at the same time pragmatic approach of the owners and allow for a personable introduction via the digital platform (the website). Relaxed pragmatism, so to speak. An exciting challenge.
With the large logo we show a calm self-confidence, carried by the partners’ decades of experience. The calmness and determination is also conveyed in the color world. Here, soft shades give a sense of seriousness, empathy, security and trust. The gradient design element mimics a growing curve. The rest of the typography takes up the pragmatic order and grid of Swiss graphic design and thus gives the design itsnecessary balance. Through the various attributes, we establish a coherent unit.
Strengthened by the new design, the specially produced image film conveys familiarity and competence at the same time. The prominent placement of the film on the website’s landing page allows viewers to get to know the two partners in an uncomplicated manner, and abandoning well-known, strict interview formats reinforces the feeling of a direct interaction. Challenge accomplished, we would say.
CREDITS
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Xenia Fastnacht
Photography: Albert Handler
Programming Website: weitweit
CREDITS
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Xenia Fastnacht
Photography: Albert Handler
Programming Website: weitweit