AMR

Positioning, Corporate Identity, Corporate Design, Creative Direction, Art Direction, Web Design

AMR, a leading engineering service provider, offers its customers comprehensive expertise and customized solutions in the areas of planning, documentation, and digitalization of technical systems.

Through these specialized services, AMR ensures the optimal availability and reliability of systems, as well as a significant increase in productivity. This forms the core competence of AMR. So, there’s something substantial to work with.

In our brand development, capturing and reflecting the essence of the brand was of paramount importance. The branding concept visualizes the consistently customized approach that characterizes AMR. This is illustrated by the alternating rounded and angular corners of the surfaces and images used in the branding.

These design elements are also mirrored in the logo, which draws inspiration from the pipes of refineries and technical facilities – precisely the facilities that AMR successfully manages and optimizes. This coherent design structure emphasizes the company’s expertise and professionalism while conveying a consistent visual message.

CREDITS

Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Alex Wallner
Photography: Albert Handler
Programming Website: weitweit.com

CREDITS

Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Alex Wallner
Photography: Albert Handler
Programming Website: weitweit.com