Above The Mushrooms
Which places inspire young people? Where do they prefer to be alone? And where do they meet up with friends? How does the city influence the lives and behavior of young people?
Our mushrooms are happily sprouting for the second time. With Above the Mushroom, we conceived the next round of our Mushroom Series. This year, we focused on 23 young people from different backgrounds and their surroundings.
With Cristina Ferri, Laura Spes, Luca Celine Müller, Nikolas Rode, Rea von der Listz and Simon Rajchl, six up-and-coming photographers accompany our protagonists to their favorite places in Vienna’s 23 districts. Similar to Under The Mushrooms, combining analog and digital was very important for us. That’s why we released a tangible Above the Mushroom Magazine, which, together with our Instagram account, features the work and input of the photographers and protagonists.
As part of the Vienna Design Week, we presented the magazine and an interactive 3D-printed model with a Vienna city map, which uses scannable NFC chips to guide visitors via the website to the favorite places of the 23 protagonists, audible as sound tracks.
From social media to NFC chips, website and magazine, all elements of Above The Mushroom work as a symbiotic whole, allowing us to create one big connected mushroom world.
CREDITS
Creative Direction: Ulrike Tschabitzer-Handler
Art Direction, Branding, Social-Media Design & Editorial Design: Alex Wallner
Organization, Video Documentation: Jenny Kos
3D Model, 3D Animation, Instagram- Filter, Coding: Annija Česka
Content Creation Social-Media: Michael Neulinger
3D Printing: Genera
CREDITS
Creative Direction: Ulrike Tschabitzer-Handler
Art Direction, Branding, Social-Media Design & Editorial Design: Alex Wallner
Organization, Video Documentation: Jenny Kos
3D Model, 3D Animation, Instagram- Filter, Coding: Annija Česka
Content Creation Social-Media: Michael Neulinger
3D Printing: Genera