Wiener Gusto

Strategy, Claim, Corporate Identity, Art Direction, Packaging

Anyone that has been voted the most livable city in the world as often as Vienna, will at some point be looking for further challenges, that’s obvious. What’s Vienna doing? Becomes the first major city in the world to start its own organic brand to sell city-owned food – types of flour, oils and vegetables, wine and venison – and in the future the range will be steadily expanding.

Also, an exciting challenge for us, because we were allowed to develop a name for this brand, worthy of Vienna and its products. “Wiener Gusto” is our result. “Gusto” is descriptive and immediately conveys that it’s all about taste and enjoyment. And of course, the origin Vienna is also prominent. With the claim as the starting point, we derived a coherent positioning from the city’s brand strategy and developed a branding that focuses on values ​​such as sustainability, Viennese pride and the highest quality standards. Whether an own organic brand gives additional points for livable cities? We think so.

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler
Claim: Alexander Heuken
Photography: Klaus Fritsch
Art Direction & Design: Ula Krzyżak

 

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler
Claim: Alexander Heuken
Photography: Klaus Fritsch
Art Direction & Design: Ula Krzyżak