SHOW OFF. Austrian Fashion Design

Curator, Brand Experience, Storytelling, Web Design

For us at brand unit making brands tangible and come alive is one of our specialties and passions.

This is what we are all about. So, it comes as no surprise that the SHOW OFF project was a complete jackpot for brand unit. SHOW OFF. Austrian Fashion Design is the first comprehensive major exhibition on contemporary Austrian fashion curated by Ulrike Tschabitzer-Handler, co-owner at brand unit. In just six months, brand unit formulated an extensive experience design at the MAK – Museum of Applied Arts Vienna.

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One of the aces up our fashionable sleeves came in very handy: the large, national and international network of experts.

We have developed first-class content and a world of experiences together with mastermind Gregor Eichinger from Eichinger Architects, perfectly intertwining the analog and digital worlds. Accompanying the exhibition, the website show-off.net was developed and digital programming was implemented due to the COVID crisis. With the format Show off Stories, we have launched a fashion web series that was also featured in ‘Die Welt am Sonntag’.

CREDITS

Curator: Ulrike Tschabitzer-Handler
Co-Curator: Andreas Bergbaur
Art Direction: Albert Handler
Graphic Design: Jana Weh
Animation: Alex Wallner

CREDITS

Curator: Ulrike Tschabitzer-Handler
Co-Curator: Andreas Bergbaur
Art Direction: Albert Handler
Graphic Design: Jana Weh
Animation: Alex Wallner