Del Fabro Kolarik

Positioning, Brand Strategy, Corporate Design

As a partner to the gastronomy and catering, Del Fabro Kolarik is synonymous for Austria’s most diverse selection of drinks with experienced sommeliers, tailor-made service and its own logistics.

Well, when two established brands join forces, it’s understood that one side cannot outshine the other. What it takes is a symbiotic fusion. Without losing the familiarity of both brands, it was a matter of highlighting and complimenting their strengths.

For Del Fabro Kolarik, these strenghts are individuality, variety, innovation, expertise, reliability and care.

Brand unit transports these brand values ​​through the new development of the word and figurative marnd and the derivative corporate design system. Del Fabro Kolarik’s logo serves as a central element of the new appearance. The deliberate omission of the & symbol between the two names leads to a documented merging of the two companies. In order to represent the logo’s new requirements, the color world was also developed towards more variety.

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Georg Illy, Dina Bukva

CREDITS

Creative Direction: Albert Handler
Art Direction & Design: Georg Illy, Dina Bukva