E+H Rechtsanwälte

Positioning, Rebranding, Corporate Design, Web Design

E+H is a law firm with offices in Vienna, Graz, Klagenfurt, and Brussels, distinguishing itself as the next generation of legal practitioners through its innovative prowess and collaborative network. E+H challenges conventional ideologies, principles, and methods, responding with fresh and progressive approaches.

Introducing a new era in legal counsel, so to speak. After all, laws are meant to be broken. Or something along those lines. Hence, our rebranding is born from a deliberate juxtaposition. On one hand, we embrace the next generation—a realm of abstract and vibrant imagery, diverging from industry norms, highlighted by the prominent use of the plus sign as a key visual. On the other hand, we balance this with a sense of familiarity and industry codes, employing a monochromatic, simple, and restrained color palette coupled with a grotesque typography. Through this rebranding, E+H’s distinctive and innovative approach becomes unmistakably evident from the very first interaction with the brand. A respectful disruption of legal norms, so to speak.

CREDITS

Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Alex Wallner
Booth Artwork: Annija Česka
Photography: Marlene Rahmann

 

CREDITS

Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Alex Wallner
Booth Artwork: Annija Česka
Photography: Marlene Rahmann