Prettyshop is a global company that for the past 10 years has offered its products exclusively through Amazon. Therefore, the goal for CAISHA by Prettyshop was to develop a positioning and branding for the brand, which defines itself as sophisticated and innovative.

Tailored to the target group, we defined the understanding of the brand to be fresh, varied, modern, full of joie de vivre and never boring or pretentious. We translated this mood through the branding and the content world, which was also created by brand unit. Coherent communication is essential, especially when mainly operating in the digital space. This is the only way CAISHA can convey its core values ​​such as quality and inspiration and put itself above the competition.