Wolfensson

You don’t ask a star architect to build a house and then act carelessly with the interior design. So, the bar was set high at Wolfensson. The fashion available at the Viennese fashion retailer’s shops are radical and avant-garde. Of course, the brand design must be able to at least keep up. And so, brand unit captured the powerful, almost brute aesthetics within the corporate design and made it tangible in the stores.

That’s why after more than ten years, the relationship between Wolfensson and brand unit is still going strong. The last fitting result of this relationship is Wolfensson’s online store. The big task was to transfer the very special atmosphere of the brand’s brick-and-mortar shops, which relies heavily on experience, to an online shop. To do so, an extraordinary world of images had to be created and curated. brand unit also came up with the entire web design and took over the editorial aspects.