Amy Noel

First: surfing. Second: reinventing yourself again and again. Obviously, the latter naturally applies to the Californian fashion brand Amy Noel. A brand in constant evolution – fluid and yet with a consistent brand essence. And therefore, a special project for us. Once again, researching and analyzing the brand became the most important first step to uncover its core. Based on its positioning, we developed a corporate identity. Furthermore, we created the brand’s own imagery, which was realized at the famous Sheats-Goldstein Residence, built by John Lautner in Los Angeles in the 1960s.