AUTKAP
Autkap is an investment company that specializes in succession solutions and underwent an internal restructuring last year. In alignment with its new structure, we have developed a fresh corporate identity along with a corresponding corporate design.
The brand attributes aim to highlight the independent, relaxed, partnership-based, yet pragmatic approach of the owners, enabling a personable introduction via the digital platform (the website). This concept embodies a form of relaxed pragmatism, presenting an exciting challenge.
The large logo exudes calm self-confidence, supported by the partners’ decades of experience. This composure and determination are further conveyed through the color scheme. Soft shades evoke a sense of seriousness, empathy, security, and trust. The gradient design element mirrors a growth curve. The typography embraces the pragmatic order and grid of Swiss graphic design, providing the necessary balance to the overall design. These various attributes create a cohesive and harmonious identity.
With the strength of the new design, the specially produced image film conveys both familiarity and competence. The prominent placement of the film on the website’s landing page allows viewers to easily get to know the two partners, and the departure from conventional, formal interview formats reinforces the sense of direct interaction. We would say, Challenge accomplished.
CREDITS
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Annija Česka
Video: Michael Neulinger
Website Programming: Philipp Schmid
CREDITS
Brand Positioning: Alexander Heuken, Albert Handler
Creative Direction: Albert Handler
Art Direction & Design: Annija Česka
Video: Michael Neulinger
Website Programming: Philipp Schmid