XMas Pop-up Store

Branding

We love pop-up stores. Fashion, beauty, lifestyle and culinary arts.

The collected variety, all produced in Austria by small manufacturers, can be found under one roof for the X-MAS Wunschhaus Pop Up Store, developed by brand unit, in Wien Mitte The Mall. In addition to the shop’s concept, brand unit also developed its entire branding. For the implementation, brand unit was able to collaborate with competent partners. The Viennese architecture and construction office Wunschhaus, a longstanding brand unit partner, is responsible for the shop’s design and realization. The Austrian designer Vivien Sakura Brandl, who has been successfully running her label Sightline and her shop Sight Store for years, was hired as the shop’s manager and curator. Products offered include, for example, fashion from Le Bonnet Beanies, KITSCH BITCH, Contrada, Glein Cosmetics from Saint Charles Apotheke and LESS IS MORE, as well as jewelry from Eve Jewels, accessories from Said the Fox and Vianina and culinary delicacies from NobNobs and Schön&Gut.

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler
Art Direction: Vaselisa Aristarkova

CREDITS

Creative Direction: Ulrike Tschabitzer-Handler
Art Direction: Vaselisa Aristarkova