Unit F as a springboard for Austria’s fashion designers.
In 2000, Ulrike Tschabitzer-Handler, Andreas Bergbaur and Andreas Oberkanins founded Unit F büro für mode, with the aim to fund and support Austrian fashion designers who have the potential to establish themselves on the international fashion market. For this purpose, a tailor-made excellence funding program was set up that supported fashion designers in their internationalization, guided by decisions and evaluations of an independent, international jury of experts. After 13 years of successful work for Austrian fashion, the Unit F era came to an end. At the same time Unit F ended, the book “Fashioning Austria, Unit F büro für mode 2000–2013” was release. brand unit provided the art direction and book design.
In support of Unit F, Ulrike Tschabitzer-Handler and Andreas Oberkanins initiated the festival for fashion and photography to present outstanding Austrian talents to a broader public.
By doing so, it was possible to establish a platform shining light on Austrian fashion and fashion photography. brand unit developed concepts for the annual campaigns with stars from the national and international fashion and art scene. Furthermore, numerous fashion projects with Austrian and global partners including Austrian fashion designers were initiated and several publications were issued.