The fact that we at brand unit appreciate and celebrate storytelling shouldn’t be news. So, for us it was a feast to come up with a new design for the filmmakers at MXR. We quickly realized that we have more in common than just the joy and passion for creating. In an ever-changing industry, MXR manages to approach projects in a flexible and open way. Same.
Therefore, we wanted our design to reflect this very flexibility, which helped MXR to rapidly become one of the largest advertising production companies in Austria. The new website, thanks to the graphic system based on a clapperboard, presents their diverse projects as a unified yet playful entity, that evokes cinema and film without going for clichés. Various animations underline the playful character and fit into the fluid, graphic system. The system itself can be used indefinitely and for a wide variety of applications. Because there it is again, the flexibility.