MXR

Redesign, Branding

It shouldn’t come as a surprise, that we at brand unit value and celebrate storytelling.

So, it was a feast for us to develop a new design for the filmmakers at MXR. We quickly realized that we have more in common than just the joy and passion for creating. In an ever-changing industry, MXR manages to approach projects with a flexible and open mind. Same. Therefore, the aim of the new design was to reflect this flexibility, which helped MXR to rapidly rise to one of the largest commercial film productions in Austria. The revised logo fits into a fluid graphic system based on a slate, which can be used indefinitely and for a wide variety of applications. Because there it is again that flexibility.

CREDITS

Creative Direction: Albert Handler, Ulrike Tschabitzer- Handler

Art Direction & Design: Alex Wallner

CREDITS

Creative Direction: Albert Handler, Ulrike Tschabitzer- Handler

Art Direction & Design: Alex Wallner