Libelle

The freedom it creates allows ideas and concepts to be realized on a metaphorical level. In abstract art, lines, colors, shapes and textures are used to create a visual language that is open to interpretation. We approached this idea via touch design and manipulated a real dragonfly flight to develop a corporate identity for the new restaurant Libelle at Neuer Strand Neusiedlersee, where the abstract dragonfly takes you on a journey through flavors and cultures.

The colors pink, blue and red that are used are inspired by the shimmering wings of the dragonfly and underline the connection to the nature of Lake Neusiedl. Another important element of the branding was to ensure a harmonious integration into the overall branding of the Neuer Strand Neusiedlersee. The design fits seamlessly into the visual language of the location and at the same time creates a distinctive, modern appearance for the restaurant “Libelle.”