FINAD

Now to our task: a comprehensive redesign of the website and the development of a new online communication strategy to emphasize FINAD’s positioning as a personal and trusted partner in wealth management.
At the start of the project, we held a positioning workshop in Zurich, which was very helpful. It quickly became clear that the employees of FINAD are the key to success. FINAD’s clients value the personalized, holistic advice and the personal contacts who solve complex issues in an international context. Trust and personal contact are therefore paramount.
This insight was directly integrated into the design of the new website. Our goal was to place the people at FINAD at the center. As a visual translation of the company philosophy, we prominently featured individual employee portraits on the homepage—providing a “zoom-in” on the personal contacts.

Additionally, we redesigned and rephrased the text on the website. The logo was subtly adjusted and refined to underscore FINAD’s modernity and professionalism.
All in all, mission accomplished. With the redesign, FINAD’s core values are now clearly represented on the website, and the digital presence is even more closely aligned with the company philosophy.