Not Just A Label
Everyone has a passion. We have several. One of them is clearly fashion. It’s practically in our DNA. That’s why we were more than excited when NJAL (Not Just A Label) approached us.
For those who don’t know, NJAL is a leading global platform for contemporary fashion design, giving visibility and a voice to over 50,000 designers from more than 150 countries since 2008. As an indispensable tool in the fashion industry, NJAL connects and promotes design pioneers.
We have been tasked with improving the user experience (UX) and the rebranding of the existing website to create a cohesive appearance for the two main sections: the industry page, where designers can present and connect, and the Shopify page – both frontend and backend.
For this purpose, existing brand elements such as the hand-drawn logo, typography, and composition were further developed. The logo was integrated into additional hand-drawn navigation elements like buttons and icons, while we added blending effects to the typography. The revamped branding was also consistently implemented across all social media channels. We are very pleased with the results.
CREDITS
Creative Direction: Ulrike Tschabitzer-Handler
Webdesign: Alex Wallner
UX Design: Philipp Schmid
CREDITS
Creative Direction: Ulrike Tschabitzer-Handler
Webdesign: Alex Wallner
UX Design: Philipp Schmid