Brand Clarity

Hand on heart: Can you describe in 30 seconds what makes your brand special and what feeling it should evoke in your customers? Very important: we mean your BRAND. Not your company and not your products. Give it a try. 30 seconds. Time starts now.

And while we’re at it: Is that gut feeling your brand should create the same for everyone who interacts with your brand? Are you sure?

Why brand clarity is so important? The clearer your brand is to you, the more efficiently you communicate. You know exactly what that gut feeling is and you also know whose guts it matters to. You can precisely decide how your brand communication should look and not a single euro will be wasted. It’s obvious how your website should be designed, what tone your online advertising should have, and you even know how to make internal company events exciting.

Perhaps even more important is that without brand clarity, you don’t know where to take your brand in the future. Because how can I set the course if I’m not exactly sure where I am?

Last but not least: The clearer your brand is, the less interchangeable it is, and the more loyal your customers will remain. And not only them. Also, your employees. Tempting, isn’t it?

So, all clear?