SHOW OFF. Austrian Fashion Design
For us at Brand Unit, bringing brands to life and making them tangible is one of our specialties and passions.
This is what defines us. Therefore, it’s no wonder that the SHOW OFF project was an absolute success for Brand Unit. SHOW OFF: Austrian Fashion Design is the first comprehensive and significant exhibition on contemporary Austrian fashion, curated by Ulrike Tschabitzer-Handler, co-owner of Brand Unit. In just six months, Brand Unit developed an extensive experiential design at the MAK – Museum of Applied Arts in Vienna.
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One valuable resource we had at our disposal was our extensive national and international network of experts, which was a real asset.
Together with the mastermind Gregor Eichinger of Eichinger Architects, we have created top-notch content and a world of experiences, seamlessly blending the analog and digital realms. Alongside the exhibition, we developed the website show-off.net and implemented digital programming in response to the COVID-19 crisis. Under the banner of Show off Stories, we launched a fashion web series, which was also showcased in ‘Die Welt am Sonntag’.
CREDITS
Curator: Ulrike Tschabitzer-Handler
Co-Curator: Andreas Bergbaur
Art Direction: Albert Handler
Graphic Design: Jana Weh
Animation: Alex Wallner
CREDITS
Curator: Ulrike Tschabitzer-Handler
Co-Curator: Andreas Bergbaur
Art Direction: Albert Handler
Graphic Design: Jana Weh
Animation: Alex Wallner