GEENIE
When you visit a city, are you buying travel guides? When you visit a city, are you buying travel guides? Or are you asking friends for tips? Or are you collection newspaper clippings? Or maybe you are researching online?
On another note: Who can actually keep track of all the tips and recommendations? Well a genie in a bottle can help. ‘Geenie‘ is exactly that magical helper. A digital, personalized city guide that covertly fulfills desires by giving individualized tips: product, event and entertainment recommendations that are not only tailored to the current mood of the user, but even take the weather into account. brand unit provided Geenie with the right brand design. Designing the app was a particularly demanding task, because after all, the magic of Geenie had to be tangible for the user. It wasn’t magic that helped us, but rather our experience in app development and user experience design.
CREDITS
Concept: brand unit and kraftwerk|Agentur für neue Kommunikation
Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Laura Büssenschütt
CREDITS
Concept: brand unit and kraftwerk|Agentur für neue Kommunikation
Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Laura Büssenschütt